Top marketing and search engine optimization insights for home care agencies.

If you open up Google or any other search engine and enter the phrase “home care agency,” you’ll likely see featured ads for large, well-known agencies; a map with locations of high-ranking agency sites, and–much lower on the page–links to other home care agencies near you, or near the location you specified in your search. 

What can you do to ensure that your home care agency’s website site appears near the top of this list? The best marketing tool you have is SEO or Search-Engine Optimization. SEO strategy involves link building, social media presence and other techniques to get your site ranked higher on a SERP (search engine results page) and to increase and optimize organic traffic to your website.